July 17, 2008
シズル!!
『ステーキを売るな、シズルを売れ!』
というマーケティングの本を
もう随分前に読んだことがあります。
毎日、帰りに京王井の頭線を渋谷でおります。
電車を降りて改札へ向かう。
改札を抜けてすぐ右に最初の地上へ下りる階段がある。
ふわぁ～っと美味しそうな匂いが上がってくる。
もうその匂いをかいでいると
パタパタと大きな団扇で扇ぎながら炭火の前に立つ
ハチマキ姿のおやじさんの姿までも鮮明に見えてくる。
そう！焼き鳥の匂い!!
『駄目だ！
お前はここの階段を降りるんじゃないぞ！
そのまま直進だぞ！』
という声が聞こえてくる。
「でも、きょうは一日暑かったしちょっと一杯だけ」
『おまえが「ちょっと一杯」で済むわけないだろ!』
「いや、本当に一杯だけ」
『ダメダメ！そんなことしてないで早く帰りなさい』
と、連日の攻防が続く。
それでも、なんとか踏ん張ってＪＲ・東横線方面へと向かうと
「おっ、なんだこの甘～くていい匂いは？」
今度はワッフルの匂いだ。
ここでもまた戦いが始まる・・・。
う～ん、『シズルを売る』
なるほどと思う毎日である。
Posted by asazuma at July 17, 2008 1:18 PM | TrackBack日々、戦ってるんだね！（笑）
Posted by: ノアノア at July 17, 2008 8:26 PMノアノアさん、どうもです！
＞日々、戦ってるんだね！（笑）
そうなんです・・・
って、戦っていることを言いたいわけではなくて
シズル！匂い！雰囲気！感じ！･･･ぽい！
が大切だってことが言いたいわけで・・・
まあ、いいか（笑
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